Yes, the exciting technology that wraps it all together! Okay, but why is this relevant to blockchain and cryptocurrency? It’s a win-win with more return for everyone involved. It’s up to the user if they want to see an advertisement (and get that sweet reward for their time) and advertisers get a better return on their investment with more accurate, authentic data because users are opting in, not swiping away. The middlemen, often monopoly platforms like Facebook and Google, are taken out of the equation. This leads to one very exciting implication here is that it cuts out the middlemen in online advertising – the ones which abuse privacy and exploit content creators. The guys at Wired do an amazing job at explaining why privacy is so valuable and why we should be striving to protect it. That right there, that’s the cost of privacy. To answer this question, we’ll pose another question: If you felt like someone could be eavesdropping on a conversation that might be taken out of context, you’ll stop talking, right? You might carry on, but in a lower hush so that they can’t hear you. Why does privacy really matter? Does it really need protecting? Users can opt in to watch adverts from content creators and get rewarded for their attention.The browser is completely free from unwarranted targeted ads and online surveillance – giving privacy back to the people.A Brave new world of advertisementīasically, the team at Brave has developed two innovative aspects that work together to create a new landscape for online advertising: It’s shifting the way we can do digital advertising. It’s Brave and it’s just so much more than an ad-blocking browser. There’s a browser that allows you to browse online without forcing advertisements at you and without watching what you do online. Imagine how great it would be for an option to clear up that mess. But it’s become littered with advertisements shoved in your face with popups and tracked data.We don’t get to choose what we want to see and we certainly don’t get anything in return for the attention taken from us. The wonderful, wild world of online browsing and online access to a global hub of information is an incredible playground of knowledge opportunities. It’s a win-win with more power to the people with more security online.Ĭan one really get paid for watching ads? Let’s find out about Brave browser rewards. This creates a collaborative ecosystem without room for monopolies vying for power and control while ensuring privacy is respected and user activity is untracked. Brave advertisers pay the platform to advertise to users and receive better feedback and data from their ad spend than on other platforms. Brave users can also opt in to give their attention to adverts and in reward, they receive Basic Attention Tokens – Brave’s native cryptocurrency. Brave is a browser that aims to change this landscape, putting a stop to online surveillance. Online browsing has run amok with targeted adverts, data-tracking, and an almost unbelievable absence of user privacy.
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